How To Decide When You Should Launch Your Mobile App?

I received a text asking me to download the app to view upcoming courses, integrate with my Google Calendar, and purchase credits for future courses. Being able to use the company app was definitely a major part of me becoming a more loyal member. The app was incredibly easy to use and sent me a notification 10 minutes before class started.

Launch your mobile app

Do market research

And that number doesn’t even include Android apps in the Google and Windows app stores. You probably already have a lot of competition. In order to truly differentiate your app, you need to do thorough market research.

Define success

We recommend measuring success around your active install rate – this tells you your retention rate or the number of people who install your app and then don’t uninstall it – the number of reviews you receive, your average app market rank and are you selling your app, the revenue generated from your app.

Get your social media accounts

You can use your social media accounts to showcase your app while it’s in development and solicit feedback and ideas from your future users. However, when your app launches, be sure to change the link in your social media bios to download from the app store.

Create content

You can schedule all of this in advance to run on launch day, although you should regularly check in on social media during launch week to provide real-time updates on support issues, reviews and responses to user feedback.

Launch a dedicated website or page

You can either run a dedicated website for your app which is preferable if your mobile app is a business in itself or simply create a page for your mobile app on your website.

Optimize for app store search

Before you launch your mobile app into the world, you should also think about how it will rank in the app store. Whether you’re releasing an app on Google Play or the Apple App Store, users need to be able to find your app easily. Just as Search Engine Optimization is important to making your website easily discoverable in Google rankings, App Store Optimization is a critical part of getting your app in front of as many users as possible

You’ve optimized your mobile app for search

App store optimization is one of the most discussed topics in the app development community. This is because app developers know that most apps can be found using search. When it comes to app store rankings, Apple and Google are believed to use very similar algorithms to determine rankings.

  • Visuals and branding.
  • Number of downloads.
  • Number of positive reviews.

Conclusion

You might be thinking that all of this sounds like a lot more work. It sure but that’s what it takes to launch an app that generates traction and keeps users engaged after day one.