Data Analytics and Visualization: What’s the Difference?

With data now being a serious source of competitive benefit, enterprises are cutting across size and layouts seeking newer approaches to identify and analyze the data they make. A stable approach in data analytics and visualization is thus key in expressing an effective data policy.

Most enterprise decision creators are now aware of intuitive graphs, pie-charts, and other methods of visualizations that try to make sense of auctions, revenue, and other features of company processes. However, the utility of such data visualizations rests on the efficiency of the data, or how the data is used to come up with decisions. 

What Is Data Visualization?

Data visualization is nothing but, representing data in a pictorial form. This visual form can be a chart, lists, graphs, or a map, etc. This representation helps customers to understand the scale of the data. Data visualization is a general term that describes any effort to provide people to know the importance of data by placing it in a graphics context. Designs, tendencies, and links that might go secreted in text-based data can be showing and predictable easier with data visualization software.

  • 20 years in data analytics and data science.

  • 10 years of experience in designing and implementing business intelligence solutions

  • 6 years of big data consulting and implementation practice

  • Successful projects for manufacturing, retail and wholesale, banking, telecoms, healthcare, and other industries

What Are Data Analytics?

Data analytics (DA) is the process of groping data groups in order to draw conclusions about the information they cover, progressively with the help of professional systems and software. Data analytics skills and methods are widely used in commercial businesses to allow administrations to make more-informed business choosing and by experts and students to prove or negate technical models, concepts and recommendations. 

Key Differences Between Data visualization vs Data analytics

Below are the lists of facts, describe the key variances between Data Visualization Vs Data Analytics:

  • Data visualization is the process of data in a pictorial or graphical format. Data analytics is also a progression that makes it easier to distinguish patterns in and derive sense from, complex data sets.
  • Data visualization permits decision creators to see analytics presented visually, so they grasp problematic concepts or recognize new patterns.
  • Looking at a visualization of a characteristic in-depth will lead to the analytics of that quality.
  • The analytics process, with the deployment and use of big data analytics challenges, can help companies improve working efficiency, drive income and gain competitive advantages over business rivals.
  • Descriptive analytics focuses on describing somewhat that has previously happened, as well as signifying its root causes.
  • Prescriptive analytics help companies anticipate business opportunities and make decisions that affect profits in areas such as targeted marketing campaigns etc. Data analytics

Data Preparation

Progressive analytics creates the job easier by obviously defining the important inputs desired for the detailed task and examining the information created on those requirements – but this will solitary be as good as the information put in. The early task one needs to do, after understanding the business issue to be resolved, is to make the data. Partial data, errors, and duplicates can damage your insights.

Data Analytics and Visualization -Data preparation

Advanced Analytics to the Business

This is anywhere things get stimulating. Using sophisticated procedures, we can make copies that accurately predict not just why somewhat happened, but how different variables may disturb the upcoming outcomes. For example, you could model how a change in advertising plan would affect a public sale in a given area.

With artificial intelligence and machine learning, we are brilliant to examine vast sums of data and actually refine results each time the procedure is run.

That’s why all meaningful analysis happens only after the data has been methodically prepared and this means being prepared, planned, cleaned and allotted. This task is rather done by either data specialists or big data engineers, or composed, depending on the data structure. It often contains different types of approaches to remove mistakes and correct variations.


This is anywhere the data visualization, and occasionally data visualization tools, come in. These tools offer the kind of visualizations important to help teams and group who don’t have analytics proficiency make use of the data. When we get initial results from data specialists, they are just figuring and essential to be explained into meaning for teams. This is often complete with visualization. These visualizations often drive communication. 

Data Analytics or Data Visualization

While the most effective visualization is based on the data subject to analytics, visualization need not always be the end of the process or the culmination of the project. Many situations adopt data analytics and visualization in a cyclical spree. 

Data Analytics vs Visualization

Both data visualization and analytics deal with data. Visualization tools generate a beautiful and easy to comprehend report, but only robust backend capability, which handles the messy data and processes the data by applying advanced algorithms, gives an accurate report. Data analytics offers the complete picture, while visualization summarizes the available data in the best possible way. The best solutions co-opt both.

Your data is growing at exponential rates. The insights from data can help the managers and business owners make decisions that can improve turnaround times, efficiency and more.


When it comes to initiative needs, the alteration between data analytics and visualization, are blindingly clear. It’s also clear that visualizations, though important, cannot be the sole constituent of the solution for data dispensation, both data analytics and visualization and  composed will draw good conclusions for the business. Choosing the visualization tools and analytics tools varies from organization to organization, rendering to the type of data it handles and how big the organization is.

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