How Often Should You Update A Mobile App?

Market needs and trends change rapidly, so your app should be updated at least once a month the most successful apps are updated up to four times a month, allowing them to stay current without overwhelming users. Bug fixes should always be a priority and feature updates are generally provided every two weeks.

Update a mobile app

Description

Every app update is accompanied by a description. Minor updates are often described in a few short words, major updates are an opportunity for creativity. The developer note is visible on your App Store page and Google Play product page and can affect conversion rates for returning users, users who previously installed and then uninstalled the app.

Push notifications

Let users know that your app has new and exciting features. Ultimately, updates are a great reason to interact with your users.

Advertise on social networks and blogs

If your user relies on your app regularly, an update ad will get them excited. And if they use your app less often, advertising offers them an opportunity to revisit and reconsider.

Reasons for updating the app

There are four main reasons you should update your app

  • Bug fixes.
  • Feature releases or design changes.
  • Bad reviews.
  • Competition.

Error correction

The scope of the bug can range from minor instability to app crashes, but basically your app needs to provide a seamless and enjoyable experience to retain users. These updates are the most important and should be prioritized. On Google Play, the Android Vitals report measures the crash rate and the number of App Not Responding events. These metrics influence Google Play’s ranking algorithm, which will not promote apps that are too unstable. As an ASO person, tracking these metrics is critical to letting the team know that a new release is hurting rankings.

Feature release or UX/UI change

New features are exciting and often useful they ensure your app’s functionality remains current and relevant. Additionally, releasing features shows users that you care about meeting their evolving needs. UX and UI changes are also essential reasons to update your app.

Bad reviews

Bad reviews often indicate serious bugs, glitches, or missing features. As a developer, your first priority should be to resolve user issues and update your app accordingly. However, with each app update in the Apple Store, you can keep your rating history or start over.

Competition

Users are looking for applications that meet their evolving needs. New and thoughtful updates that will increase the value of your app will set you apart from the competition. On the other hand, if you don’t update your app regularly, it can lead to users using competing apps instead because it gives the impression of an app that is no longer supported.

Conclusion

Ultimately, app updates address users’ desire for innovation, allow your team to adapt to the market, and improve the user experience. By updating your app frequently, you’ll delight users improve reviews, and compete effectively.