it’s been a while since you have released your mobile application or just starting out, getting users is an unending loop as far as your continued existence or success is concerned. a lot of app developers still find it difficult for many reasons, among which there are various assumption and concepts.
That’s why this section will start by highlighting some of these mistakes:
- All app discovery happens in the app store
- Building an app without any marketing plan
- Users download the app and that’s all the matter
Now, here the trick is to ace your App Store Optimization (ASO) and guarantee you implement the most effective ASO practices which win the algorithms and make your app a superstar in Play Store or App store.
App Store Optimization (ASO) is the process of enhancing mobile applications to accomplish a higher rank in the Play Store search results and top charts rankings.
Tactics to increase mobile app downloads:
→ Improve app store optimization:
App Store Optimization (ASO) is an easy and crucial way to influence app downloads. app store rankings based on metadata like keywords, description, ratings, and reviews there’s more to ASO than that. App Store Optimization takes time and effort, it’s one of the most important standard ways to get a grip to your app whether new or old.
Social media outreach:
social media maintaining a strong online presence can be an effective way to expand your reach and introduce your app to new customers.
The social media platforms are:
Social media platforms have their own terms of services regarding contests, advertising, and giveaways.
→ App keywords and description:
In Google Play Store you need to be extremely cautious with your app description part as Google extracts keywords from your app description to be your app keywords. The keywords in the first 2-3 lines of description carry more weight than the keywords in the rest of the description.
In the Apple App Store, you can add a couple of keywords in the app description because the App Store doesn’t pull the app’s keywords from the description.