Top 8 Ecommerce Tactics That Your Website Needs
Online shopping has continued to evolve year after year. These developments combined with behavioral analysis, personal purchase history and your online profile allow websites to sell smarter and more efficiently than ever before. If you’ve been around this development, you know that an e-commerce platform is necessary, but no longer sufficient.
Ecommerce tactics
Upselling products
It’s no secret that everyone always wants the next best thing. People want the latest upgrades, the fastest technology and the coolest trends. This means that rather than offering customers something that is similar to what they are currently buying, it is more effective to simply inform them that there is a better version of what they are already looking for.
Social media integration
Social media consumes most people’s daily lives. Whether they know it or not, these platforms are being integrated into more and more aspects of life every day. They are used for news platforms, social connectivity, personal sharing, political opinion and even targeted advertising.
Shop on facebook
With the addition of Facebook shopping, this section has grown even further. Ever since they launched their “shop” feature, Facebook has dominated the direct-to-order platform that revolves around social media. If you already have a lot of traffic coming to your Facebook, that’s no problem. If not, consider changing your marketing to start benefiting from Facebook commerce.
Abandoned cart reminder
One thing that is often overlooked by both sellers and buyers is abandoned shopping carts. Unless you’re paying close attention, it’s hard to notice how many people actually abandon their carts before checking out.
Increased email subscriptions
While social media is a great way to capture the attention of potential customers, email subscriptions are still one of the most powerful online marketing methods available. When people sign up for emails, they’re telling you they want you to send them promotions. While it may take some time to build, once you have a solid number of email subscribers, your ROI will skyrocket.
Redesigned email campaigns
Once you’ve built a strong list of email subscribers, make sure your campaigns are relevant, valued and personalized. You should include a welcome email to let your new subscribers know that you care about them and are happy to have them on board. Take a step forward with email processing and sending emails to let them know the product is on its way.
Wishlists and recent activity
Most websites that have an e-commerce component also include some sort of data analytics program to better understand their customers. This allows you to sort user history and take personalized action based on each customer. A wish list option on your e-commerce site allows people to bookmark things they want but aren’t ready to buy.
Include personalized incentives
Everyone who visits your website is driven by something different. They aim to go to your site but may be deterred by prices or lack of offers. For years, people have sent out bulk coupons offering the same deal to everyone. While this seemed like a great idea in the past, behavioral analysis has shown that it’s not as effective as you might think.
Conclusion
Having an e-commerce platform on your website is one thing, but using strong tactics can help you take your sales performance to the next level. Take some time to review your website and review our top 8 ecommerce tactics your website needs.