How To Launch Mobile App Successfully?

Being able to use the company app was a major part of making me a more loyal member. The app was incredibly easy to use and sent me a notification 10 minutes before class started. Apps to increase sales or provide an alternative platform for their customers to use their tools or services. In addition, you will notice simply by going through the app store that many businesses use their own apps.

Launch mobile app successfully

Do market research

Depending on your budget, you may want to conduct primary research for potential users. But even secondary research can provide you with many insights. Check out reviews on competitor app pages in the App Store, as well as YouTube and blog reviews to see what real users are saying about the competition.

Define success

We recommend measuring success around your active install rate this tells you your retention rate or the number of people who install your app and then don’t uninstall it – the number of reviews you receive, your average app market rank and are you selling your app, the revenue generated from your app.

Consider cross-platform and browser versions of app

Cross-platform development a way to get more reach, but it’s also more cost-effective in the long run, especially if you’re using top of the line IDE software to speed up your app development. Most IDEs even allow you to create web browser versions of your mobile apps, giving users more ways to use your app on any device.

Claim your social media accounts

Use your social media accounts to showcase your app during development and solicit feedback and ideas from your future users. However, when your app launches, be sure to change the link in your social media bios to download from the app store.

Create the content

Spend time creating content that clearly explains how to use your mobile app. This content should include blog posts, press releases, social media content, website copy and email marketing.

Upload the demo

You’ll want to create a video that demonstrates how to use your mobile app you can easily do this with a user-friendly program like Camtasia that allows screen capture and voice recording. Again, there are so many mobile apps out there, so differentiating yours will lead to clear communication in all your marketing materials.

Network with other app developers

Consider reaching out to other app developers who have created an app that could complement yours and whose users might also enjoy using your app. Just be sure to choose developers who have great ratings in the app store. You don’t want to associate your app with the wrong product.

Introduce your app

Armed with the demo video you’ve uploaded, be prepared to give them a free download of your app so they can familiarize themselves with your app’s interface and capabilities.

Tap your network for Buzz

Reach out to your business network and ask them to share your content about the upcoming app release on their social channels. Send your network a preview email with a link to your demo video so they can see how your app works, and include social sharing buttons to make sharing your content easy.

Set up paid advertising

Thanks to a Google algorithm update, you can get some organic search benefits when you launch your mobile app. Supplement that search presence with paid advertising during launch week.

Conclusion

Simply follow the steps above to make sure you have everything covered before you launch, and at the same time make sure you’ll be able to retain users for a long time.