How To Increase Sales Through Web Design?

If the design is not your strength business always has the option to partner with web design companies. Their team of designers know which design elements site should include increasing conversions.

Increase sales through web design

Simple navigation

Allowing customers to find products quickly and easily with clear and concise navigation and a search box is one of the easiest methods you can incorporate to increase online sales. The best place for this navigation is at the top of the page, allowing users to get the information they are looking for or make a quick purchase.

Coherent colors and fonts

With an endless number of color and font combinations available, it can be difficult to choose just a few. While you may find different colors and fonts cute, it can be overwhelming for users. Clean, well-designed websites usually stick to two to three colors and fonts used throughout the site to indicate importance and help the user navigate the site intuitively.

Including infographics

While this content may be interesting and important to it may be difficult for website users to understand. Instead, business should incorporate an infographic to display this statistical information in a way that is more understandable to the general public.

Testimonials and praise from customers

Including logos of awards business has received and customer testimonials might not seem like part of website design, but be surprised. These icons are a key part of showcasing company’s customer service and expertise.

Design elements that can drive away sales

Loud media that autoplay

• Incorporating visual elements that grab a attention such as a video at the top of the page has become a common practice.
• While having it set to automatically start playing when a user navigates to a page is not inherently bad video includes loud sounds from the beginning it might not be the best idea.
• When navigating to a page with loud audio it can cause the user to be startled and leave the page before they can engage.
• Instead, setting to mute with a clear button that will allow the user to choose to listen to the video with sound or without is the best way to keep website visitors from leaving due to loud audio.

Design that is too busy

• Business website should avoid having too many design elements in a small space as this can cause the user to become distracted or leave website because they feel overwhelmed. 
• Incorporating all these design elements in a seamless way instead not only create an eye-catching website, but also increase conversion rate.

Cluttered navigation

• Similar to having a website design that is too busy, having cluttered navigation can also cause sales rates to drop.
• We recommend keeping navigation at a higher level and allowing users to dive deeper into business and products by interlinking pages or having sub-navigations.

Jarring colors

• Choosing the colors to use in website design is no easy feat. These colors will become part of brand identity and therefore need to be chosen carefully to make sure they accurately represent business.
• The hard part is that the possibilities are endless and no user is going to stick around long enough on website if the colors hurt their eyes or trigger a headache.

Conclusion

The design of website is the first impression users get of business. A clean well-designed website can actually foster brand trust and increase the likelihood of a user completing a sale on website.