How To Improve User App Experience?

Failed mobile apps have one thing in common a poor user experience. As mobile platforms continue to evolve and evolve, it’s increasingly important to keep the user experience top of mind. A quick scan of the app store will show that there is a lot of competition in the app market, making it more important than ever to stand out from the competition.

Improve user app experience

Effective onboarding

Onboarding is an essential component of the user experience that can either make or break your app’s success. If the user is not properly registered, the bounce rate will skyrocket. You want to provide basic instructions for users to sign up for the mobile app. Too much information during the onboarding process detracts from the experience.

Simple login screen

If you ask for a new username or a username with lots of characters and numbers, they’ll probably forget it and not bother to reset their credentials. Instead, help them out by doubling their email as a username. It’s also a good idea to include an option that allows the user to stay logged in to use the app more often, avoiding the extra step of logging in again.

Usability

Many people confuse user experience with usability. Although they are interdependent, they are fundamentally different. UX is the experience, emotion, intuition and connection a user feels when using an app. Usability is more about the efficiency of the mobile app design and how user friendly it is. Usability is a key part of the overall user experience.

Keep menus and navigation simple

Menu design for a mobile app is significantly different from a website, where the menu bar is usually located at the top of the page. You want to make sure that the most important pages are accessible. Don’t confuse users with complex navigation bars.

Conversion

Reduce search effort

Remove any barriers that prevent users from finding the item they are looking for, especially for a retail app. Adding too many steps will discourage users from completing the checkout process.

Limit user input

Reduce the amount of effort the user has to put in during the checkout process. Make it as easy as possible for users to complete the task and consider using auto-completion and reducing the number of fields the user has to fill out.

Offer to help

Customer service offerings are a simple but overlooked element of the user experience. Make it easy for users to access help and support options. Users commonly look for help in the toolbar or menu of a mobile app.

Conclusion

The UX of a mobile app can result in high user abandonment rates and ultimately negative reviews. To avoid common mobile app user experience pitfalls, it’s important to create an interaction-rich environment that will bring users back to your app again and again.