How To Design A Website For App And How To Promote It?

In earlier mobile application development days, a website dedicated to an app was not even considered. But as the competition increased new avenues of promotion were required and people once again turned to web. In present market conditions, creating a dedicated app website is even more important. So much important the website is that professional app developers are creating and launching the website months before the actual launch of the App itself.

Design a website for app

Why you need an app website?

The foremost reasons for a dedicated app website is for SEO and promotional benefits. But instead of these obvious reasons, a creatively build app website have numerous other benefits.

Search engine optimization

Basic principle behind search engine optimization is that search engines should find your content more valuable and authoritative than your competitors. The best way to achieve this is by making your content more popular than your competitors, by making it more talked about on the internet. This requires that you create a base to which you can point out your audience to a wider collection of information.

Getting feedback and recommendations

The social networks you can also engage with your audience through your website itself. Ask for feedbacks, recommendations, their ideas and their expectations from the app. Its like building a community and gives an indirect boost to your word-of-mouth app discovery path.

Credibility to app

Said before and would like to say it again that having a dedicated app website gives your app a strong credibility. It shows that you are serious about your product and will see it through all the way.

Design features

Device screenshots

The main design feature of every App Website is screenshots of the applications. Visitors came to your site to know about the app and the best way to demonstrate the capabilities of your app is through screenshots. Your whole website design should revolve around the screenshots and Gameplay video.

App video trailer

Another great design feature to quickly showcase your apps design as well as capabilities. A great video trailer to showcase your app is now a design requirement. Consumer Apps and Game apps specially require a gameplay video trailer.

Gifts for subscribers or loyal customers

Virtual currency gifts or feature unlock gifts to website subscribers or followers. You can even add hidden design features, finding which may lead to gifts; search Easter eggs to know more.

App store badges

Once you have finished your app and launched it on app stores, add download links to your website. App badges are now a universally recognized symbols to the app marketplaces so it will once again add credibility to your app and website.

Extra features & details

Of course you want to give your visitors some good information on the app. Some designers choose to keep their application websites very simple and easy. A download button, screenshots, and social links, although it can’t hurt to offer just a bit of detailed info on the side.

Landing page

Initially, create a simple landing page that succinctly communicates your app idea, as well as captures potential users email addresses. These emails will be instrumental in growing your audience and can be used for further marketing purposes.

Landing page with a blog

To begin growing your site, consider adding a blog next. A blog can help you tell the story of your business and technology. In addition, you can begin building SEO-driven content to improve your website’s ranking with Google and other search engines.

Pre-launch website

As part of your pre-launch website, you can start to include visuals and demos of your product. Showcasing how your product will be used and what it looks like will be a powerful driver to gain interest and more potential users.

Conclusion

When it comes to making the ultimate website to promote your app, focus on making information easy to find and process. Give your visitors a quick pitch of your app, use clear download CTAs, and give social proof that others like your app to help turn website visitors into app users.