Top 3 Trends To Promote Your Brand Through Social Media

Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve marketing and branding goals. But it’s not just about creating business accounts and posting when you feel like it.

Brand through social media

SoLoMo  

Social media marketing and mobile advertising gaining popularity recently and with social media being one of the most popular channels for digital content, a new marketing mix has emerged that incorporates all of these factors. It’s called SoLoMo which stands for Social Local and Mobile Marketing Plans.

TechTarget defines

SoLoMo as a term representing the convergence of collaboration, location, and on the go technologies primarily used for marketing and discovery purposes. apps using this technique to really reach out to customers through social networking sites and keep your online marketing efforts consistent with offline efforts. Also need to reach customers whenever necessary through location-based apps that complement Facebook and Twitter ads.

Twitter trends

Promoted trends on Twitter have had a pretty huge impact in this regard.  of users said that they are more to follow and even visit certain businesses after they see a promoted tweet from them that relates to their personal interests or ideas. Promoted trends are basically time-based context based and situation-based trends in Twitter promoted the advertisers. trending topics promoted tweets are also visible to all Twitter users and on clicking on them the users be shown all tweets that contain the trending hashtags or terms.

Social media marketing trends

Visual content

Whether it is on Facebook or Twitter or any social media channel visual content never fails to attract us. It has been found that posts on social media channels videos, attract up to times more inbound links than regular text posts.

Leverage video whenever possible

People love video right now especially video content, which feels especially authentic. Test out video channels IGTV or Facebook to see how they perform.

Use a conversational tone

Create social media captions speaking to a friend. Of course, want to stick to brands voice but play around with how you might converse audience through social channels. Consider asking questions or telling stories to increase engagement levels.

Design elements for snackable content

Test out memes gifs short videos quick quizzes fun infographics. to figure out might attract and hold an audience’s attention even scrolling quickly through their feeds.

Conclusion

Social media marketing regardless of which platforms use or how you use them the most important thing to remember is that social media is not a platform to pitch business.