5 Most effective ways to promote your mobile app

Building a productive mobile application which stands out in the sea of similar applications is a big task. But promoting your application is another uphill struggle which probably might never end as long as the application exists.

How can you market your mobile application better than the competition? How to build a brand for your mobile application? How to make the target market realize that you’re better than the other players?

Having faced countless app promotion challenges, Sataware Agency team defined a common pattern of the app success. It has nothing to do with the miraculous overnight successes but will be a handy long-term strategy framework for your app promotion. Ready?

Build A Presentable Website And Invest In SEM

Suppose you created an application on face-recognition technology. Wouldn’t it be great if your website appears on the top of the search results when people search for the term ‘face-recognition’?

And what’s better than having a strategic website and a blog which explains the use of the technology and your mobile application and directs the visitors to places where they can download it?

Search engine marketing, content marketing, and other inbound marketing strategies help you gain

Getting good rating and reviews

There are many other factors local preference, number of downloads, the reputation of company, language etc. which decide your position for the keyword but the ones mentioned above are of utmost importance.

You can also target more than one app-store for your application. Focus on getting reviews from trusted websites and influencers

Websites like Android Central, Android Police, App Brain etc. offer free and paid review and promotion of your application. You can opt to get reviewed on these platforms as these websites influence the behaviour of millions of users and offer an in-depth review of your mobile app.

Don’t Ignore The Power Of Social Media Marketing

Another great marketing strategy is to engage with your target audience on social media. The best way to promote your application on social media is to address their problems in an medium which is most engaging. Go live on Facebook. Start real-time hashtag conversations on Twitter. Make infographics and pin it on Pinterest. Make industry relevant videos and post it on YouTube. Join hand with influencers and borrow their followership.

But most importantly, make sure all your social media profiles link to your mobile app.

Press Release

This is a costly mobile application promotion strategy. Nevertheless, a press release has a very wide reach. It’ll reach your target audience, bloggers, news channels, and other influencers at the same time.

Targeted advertisements work best when you have a target market oriented marketing strategy. Use Google Adwords to target keywords on play store and Google.com. Use Search Ads to run similar ads on App Store. Run a targeted advertisement on Facebook and Twitter to target the users of your competitor application, those who are interested in your niche, and other prospective users.

200+ apps developed by leading mobile app development company