How To Start Your Website Redesign Project?

Many organizations choose to redesign their websites to welcome more traffic as their business grows. Regardless of why your company is interested in a website redesign plan, the project itself is a huge undertaking, not to mention an important task to tackle given the key role your website plays in your marketing and brand image.

Website redesign project

Compare current performance metrics

Before you start planning your website redesign, document your current performance metrics. This will give you a good idea of where your current site is and what metrics you can improve with your redesign.

Number of visits, visitors and unique visitors.
Bounce rate.
Time on the spot.
Top performing keywords in terms of rankings, traffic and lead generation.
Number of incoming referring domains.
Total number of new leads and forms submitted.
Total number of indexed pages.
The total number of pages that have traffic.

Set your website redesign goals

It’s not just about how your website looks, it’s more about how it works. Then communicate your goals to your team, designer or agency.

Increase the number of visits and visitors both are important because one visitor can visit more than once.
To reduce bounce rates.
To increase time on site.
To improve domain authority.
To increase the total number of new leads and forms submitted.
To improve your current SEO ranking for important keywords.

Define your brand and message

Before creating new website design and content, be clear about your desired brand, message and unique value proposition. This ensures consistency across the entire site. As you develop your company’s brand, consider which visual aspects of your website need to be redesigned and which can stay the same. Make sure they are used on your new site to stay consistent with other parts of your brand.

Protect your site optimized for search engines

Online visibility is also essential to improve your website metrics. Here are some tips for designing a new website with search engine optimization in mind.

Do some keyword research

For each page on your newly designed website, choose one keyword/topic that each page will focus on. Once you’ve identified your keywords, optimize your website using on page SEO best practices. Also consider adding new content and pages to your site that address specific keywords and topics that may be neglected on your current site.

Analyze the competition

Run your website using the free HubSpot Website Grader to generate a report on your website’s performance. You can also use this diagnostic tool to evaluate your competitors’ websites to see their strengths and weaknesses. This process is meant to help you realize what you can do better on your website. Once you’ve done your competitive analysis, make a list of actions that highlight some areas for improvement and how you can differentiate yourself from your competitors.

Conclusion

A website redesign can increase conversions and sales if done correctly. Use wireframes and mockups to get an idea of what your new website will look like, and then start building it piece by piece.