Top 5 Tips To Create A Successful Social Network Platform

Social media has revolutionized networking. Sites like LinkedIn, Twitter and Instagram can be extraordinary tools for expanding and deepening your connections with business contacts, clients and potential partners. it’s also important to have a savvy approach. Many business owners make the mistake of using the traditional hard sell on social media, and then wonder why their efforts don’t pay off.

Social network platform

Social media strategy

Creating a targeted and effective social media strategy will improve your performance online. Utilizing unique ways to interact with your audience will increase your reach. And most importantly, analyzing your metrics will help you determine whether or not you are on the right track. Social media is constantly evolving and with seemingly new trends every day, these tips will help you to craft your strategy and grow your audience.

Online research

The internet is a very good place for information. You can find, collect and analyze, demographics, psychographics and behavioral habits of large masses of people. There are a lot of available resources out there that give away the right data.

Test and learn

With this approach, you need a demo version prepared of your social media that you can test on real people and then prepare assumptions based on their behavior. This approach requires, arranging test people, preparing various interview questions and providing testing equipment.

Tips for networking

Build a social presence

Start by deciding who you want to network with. Ask yourself who is in a position to help you advance your business. Then, research which social media sites these people use most. The most popular social networking sites for business are LinkedIn, Twitter and Instagram, but every industry is unique. Check which sites your competitors are most active on, and search various sites to see what activity exists that’s relevant to your business.

Post engaging content

Think of engaging content to post on your social media sites. Your goal is to foster a community of like-minded people who see you as a thought leader, interact with you and share your content with their networks. Examples of content include how-to videos, blog posts, surveys, contests, industry and market insights, white papers and eBooks. Keep your writing concise and reader-friendly, with short sentences and paragraphs.

Focus on quality over quantity

Focus on the quality of your social interactions, not the number of followers. If you offer value and engage in meaningful conversations, your network should grow naturally on its own.

Practice good etiquette

Good online networking etiquette means being professional and responding diplomatically to criticism. This is an opportunity to be a good person and a non-complainer. The complainers are not the people anyone wants to do business with.

Conclusion

Developing your own social network, it’s a process that can last up to six months at least. Following the five steps will let you slowly and on time transition from each phase. In every phase, always have in mind the needs of your target audience.