How To Strategize SEO For New Website?

If you’re starting a new small business or similar entrepreneurial endeavour, branding is one of the most important steps you can take. SEO allows your website to rank higher on the results pages of search engines such as Google and Bing.

SEO for new website

How to prepare?

From web development to branding and design, there are a lot of moving parts when launching a new website, but your SEO strategy shouldn’t be an afterthought. Your SEO strategy should be one of the primary considerations before you even launch your website. If you want to take things a step further, the best-case scenario would be to build your site structure entirely around the SEO strategy you already have in place.

Plan your site architecture

Even a small website with a few pages needs a logical architecture. Most websites have a pyramid structure that starts with the home page at the top. Below that will be your most important pages, which should be easy to navigate using the navigation bar.

Optimize your website platform

Not only do you want to get on the first page of Google search results, but visitors are often impatient and expect your website to load within seconds. While there are many ways to try to increase your page speed, it helps to choose a reputable web hosting provider and content management system to give your new website an edge right from the start.

Use mobile design

Many people still use desktop computers and laptops to search the web, but for many people, mobile browsing is faster and more convenient. Make sure your website is mobile-friendly and easy to see and navigate on mobile devices.

SEO content strategy

Make a list of topics

To start, make a list of about 10 words and phrases associated with your product or service. Use an SEO tool to research these words, identify their search volume, and come up with variations that make sense for your business.

Choose a high-speed website hosting provider

I personally recommend Site ground for its 100% availability, fast page loading, and support. The quality of the host has a huge impact on the performance of your website, especially when it comes to dedicated IP, SSD, HDD, or other forms of storage, CPU, and operating systems.

Research keywords and create a keyword map

Keywords are at the Centre of your SEO strategy because they are what connect search queries to your content listed in the SERPs. Google’s goal is to use keywords used in search queries to identify and present the most valuable information to searchers, otherwise known as “search intent”.

Choose a short and effective domain name

Your domain name should be well aligned with your brand and give some idea of ​​your business products or services to your target audience. You want to make it easy for existing and future clients to get your domain.

Outline the structure and architecture of your site

Search engine bots need to be able to “crawl” your website content to help index your website. This allows them to collect the information needed to classify and rate each page accordingly. Before you start building, sketch out a “skeleton” or site map of what pages your site needs to contain.

Conclusion

SEO is a vast and complicated field. When you’re just starting to learn SEO for new sites, it can be daunting.