Responsive Website Design: Why It Matters For You Company

The ultimate goal of responsive design is to avoid the unnecessary resizing, scrolling, zooming, or panning that occurs with sites that have not been optimized for different devices. It is often very difficult to navigate these sites, and it may even cost you potential customers who become frustrated with trying to figure out how to do something. Now, instead of designing multiple websites for different screen sizes, you can design just one website that scales up or down automatically to match the device it’s being viewed on.

Responsive website design benefits

Cost effectiveness

Maintaining separate sites for your mobile and non-mobile audiences can get expensive. By using responsive design, you can save money by eliminating the cost of paying for a mobile site. You will only need to invest in a single site design to appeal to all visitors and all devices.

Flexibility

You do not need to worry about making changes on two websites. This flexibility is a huge advantage when you just want to make a quick design tweak or fix a typo on your site only have to do it once.

Improved user experience

You want people to like your site, and you want it to be easy to use to convince them to come back. If someone visits your website on a mobile device, and it takes forever to load or your pictures do not have the proper resolution, it can make your company appear unprofessional. But responsive design, which offers a much better user experience, can help convince people to give your company a chance. Because zooming and scrolling will be eliminated, content can be viewed quicker, and the overall impression that visitors have will be much more positive.

Search engine optimization gains

Search engine optimization is a strategy used by many companies to help boost themselves in Google’s search page rankings. Responsive design can help with SEO because Google, as mentioned, gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results.

Ease of management

Most businesses, especially smaller ones, don’t have a lot of time to update or refresh the way their website looks. But rather than having to hire a designer to handle every aspect of your website, responsive design allows you to make the changes yourself, quickly and easily.

 Impact on google ranking

Responsive design can help with SEO because Google, as mentioned, gives preference to websites that are mobile-friendly. In combination with other SEO factors, responsiveness can help give you a big boost in search engine results. Google takes into consideration all websites responsiveness as one of the determiners of their rank in the search engine results.

Optimized traffic

Statistics show that nearly 79 % of all global web traffic comes from mobile devices. This only shows how it is increasingly important to have a website that renders properly on all mobile devices.

Conclusion

Many people access the internet using mobile devices compared to desktops and laptops. Therefore, your website needs to look great and even work well on tablets and smartphones just as on desktops and laptops.