How To Rank Higher On Yelp?
Regardless of the stigma attached to the platform, Yelp is a powerful marketing tool for any business. This page describes the strategies and tactics you should consider when creating, managing, and promoting your Yelp page. We'll also look at some common issues small businesses face when dealing with Yelp.
Rank higher on yelp
Find keywords + locations
Make a list of high-value keywords and service locations that you want to be found on Yelp.
Optimize your company description
Using the information from step 1, add keywords and keyword variations to your business description.
Optimize your content length and structure after reviewing your top competitors:
Look at your competitors' business descriptions that are already highly ranked and see how long their content is.
Optimize your special section
Here you can add all your specific services and products. The ones that are most important to you should be listed first. Your specialty section is located on the back of your Yelp listing.
Fill in all your service cities
Many business owners don't realize that there is more than one location option in Yelp's settings. You can add multiple service cities to your Yelp dashboard. Don't forget to add the nearest neighborhoods you want to rate in addition to your capital city.
Ask for a Yelp review
When discussing Yelp with your customers, be sure to ask that all reviews specify WHAT was done WHERE. The result will automatically be reviews with keywords for your services and places. This may actually be the most important step since reviews are the number one ranking factor for Yelp – which means everything about your review speed , content and strength affect your ranking on Yelp.
Claim a business on Yelp
- Here's what you need to do to claim your business.
- Click Claim my business on Yelp.
- Enter your business name and address
- Find your business in the list. If you've been open for a while and people have already reviewed your business, you'll appear on the list.
- If you can't find your business, you'll want to scroll to the bottom of the page and click Add Business to Yelp.
- On this page, fill in the information and click "Add Company".
Conclusion
A higher rating on Yelp can help you generate new leads and grow your business. It's very easy to get started, and after following the steps above, you should see your listings improve over time.