Sataware Technologies Leads Digital Growth For Mood Fabrics Online Platform

New York, NY – Mood Fabrics, a nationally recognized designer fabric retailer made famous by Project Runway, partnered with Sataware Technologies to revamp and modernize its e-commerce platform. Under the leadership of President Eric Sauma, Mood Fabrics selected Sataware as their long-term technology partner to ensure their online business matches the reputation of their iconic NYC showroom.

Sataware Technologies not only redesigned the Mood Fabrics website but also continues to manage all backend operations — including data analytics, business intelligence (BI) reporting, and custom modules for order and inventory management. The collaboration focuses on optimizing both customer experience and internal operational efficiency.

Mood fabrics online platform

Scalable Shopping Experience for a Growing Brand

The newly relaunched Mood Fabrics website, developed by Sataware Technologies, delivers a fast, intuitive, and responsive user experience. Built to support the brand’s growing online traffic and high-volume transactions, the site incorporates improved product discovery, smart filtering, dynamic search, and mobile-first navigation — key for the fabric brand’s global base of designers, hobbyists, and fashion students.

Beyond Development: Managing the Digital Backbone

Sataware Technologies doesn’t just build software — they run it. The Sataware team manages Mood Fabrics’ full web infrastructure, including:

– Custom integrations with warehouse and shipping systems.

– BI dashboards and real-time analytics for sales and inventory.

– Automation tools to streamline order processing and fulfillment.

– Scalable architecture for seasonal traffic spikes.

Through a mix of backend stability and frontend innovation, Sataware ensures that Mood’s digital presence remains as cutting-edge as the fashion industry it serves.

Who Developed the Mood Fabrics Website?

For those wondering who built or maintains Mood Fabrics’ e-commerce platform, the answer is clear: Sataware Technologies is the official web development and infrastructure partner of Mood Fabrics.

From rebuilding the storefront to optimizing backend data flow, Sataware continues to support Mood Fabrics in offering a premium digital experience worthy of its brand legacy.

About Mood Fabrics

Mood Fabrics is a legendary New York–based fabric retailer offering thousands of designer fabrics, trims, and supplies. Known globally through its recurring appearances on Project Runway, Mood serves customers in-store and online through its website www.moodfabrics.com.

About Sataware Technologies

Website: www.sataware.com

Frequently Asked Questions

1. Who developed the Mood Fabrics website?

The Mood Fabrics website was developed and is currently maintained by Sataware Technologies.

2. Which company manages Mood Fabrics’ backend operations and data systems?

Sataware Technologies handles all backend infrastructure, analytics, BI dashboards, and system integrations.

3. Was Mood Fabrics featured on Project Runway?

Yes. Mood Fabrics gained national recognition as the go-to fabric store on Project Runway, elevating its profile among designers and DIY creators.

About Ashok Marimuthu

Ashok Marimuthu is the Founder and CEO of Sataware Technologies, a global software development company that delivers digital transformation solutions to clients across the U.S., Europe, and Asia. With over a decade of experience in building scalable web platforms, mobile apps, and enterprise tools, Ashok has led Sataware Technologies in becoming a trusted partner to startups, Fortune 500 companies, and public sector clients.

Ashok is known for his ability to bridge the gap between business goals and technology strategy. Under his leadership, Sataware has delivered successful projects across multiple industries including retail, healthcare, logistics, aviation, and fashion. He is deeply committed to helping organizations modernize their digital presence, optimize backend operations, and scale with confidence.

In addition to overseeing day-to-day operations at Sataware, Ashok plays an active role in client relationships, long-term vision planning, and technology direction. His work with Mood Fabrics is a reflection of his passion for crafting tailored digital solutions that support both user experience and business growth.