Loyalty Mobile Apps And Their Features
Starbucks has a really popular loyalty app, and a study found that it’s the most regularly used loyalty rewards app among restaurant chains. The study also states that digital engagement is the main reason for its popularity.
Loyalty mobile apps
Starbucks app
One of the most successful loyalty apps, Starbucks App is available on iOS and Android. The elegant UI makes it easy to access its features
- Customers can pay easily with the mobile app.
- They can order their favorite food and drink from the app.
- App users can tip the restaurant staff, they can also identify the songs playing in Starbucks stores.
Loyalty app
Loyalty App is a free app for reward programs. The key features of this platform are as follows:
Sephora app
Sephora, the beauty services provider has a successful rewards program called Beauty Insider, and a mobile app to support it.
- The app has excellent integration with the company’s stores and its website.
- Customers use their email addresses to log in, and they accumulate reward points with their purchases.
Key features
Ease of sign-up
As an entrepreneur launching a loyalty app, you need to keep in mind that users would download the app to sign-up for one or more loyalty programs. This is the most important feature of the app, therefore, the UI should let users focus on this, removing other distractions.
Display promotional offers
Customers sign-up for loyalty offers since they are looking for great deals. A loyalty app user will look for great deals, right after signing up for a loyalty program. A great loyalty app should do a good job of displaying relevant promotional offers.
Security features
Now that you have got users to sign-up for loyalty programs and displayed various offers to them, you would want to convert them into buyers. Today’s online world is full of scam stars and hackers, and online users are increasingly wary of them.
Display merchants, stores, and offers to the users’ location
A loyalty app needs to show merchants, stores, and offers considering the location of a user. This increases the chance of conversion since users are more likely to respond to an offer when they are near the store.
Deliver personalized offers
Consumers are no longer interested to receive one-size-fits-all offers since this is the age of real-time, personalized offers. Your loyalty app should also show such personalized offers to app users.
Use animations, employ them judiciously
Using animations in the UI of your loyalty app can make it really engaging to the app users. Animations help in capturing the users’ attention to important aspects of the app, and this can help in attracting users.
Build a natural flow of interactions in the app
Loyalty app users login to the app to sign-up for loyalty programs, explore offers, buy stuff, and redeem their reward points. To build a successful loyalty app, you need to provide a natural flow to the app users, in order to subtly lead them from one activity to the next.
Conclusion
Businesses are redefining their connections with customers as they adapt to meet ever-changing consumer expectations, which have been affected by the epidemic and the market’s ongoing digital change.
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