Top IT Priorities For Professional Services Industry

Over the past decade, there have been many significant changes that have affected the work of professionals in the professional services industry. Industry-related trends are driven by artificial intelligence and automation. Technology is evolving and allowing companies to expand their horizons. The future of the professional services industry is here, and it looks like it’s more technology-based than ever. The industry has evolved over decades, but we are now in a time where automation has changed how many professionals work.

IT priorities

Professional services

Professional services are services provided by a professional to his clients. They are very diverse and can cover any industry where the client has an intangible need met through consultancy, advice or practical work.

Professional services are divided into two categories:

Support services – Are usually more transactional, such as accounting and financial offers, and are usually in the B2B industry.
Core services –Aare more consultative and cover a wide range of industries such as marketing and advertising services, educational services or wellness and health services.

Emergence of AI and automation

Artificial intelligence and automation have gradually crept into the industry in recent years, but are becoming more prevalent as brands look to automate their services. AI has already demonstrated its potential to help professionals with repetitive or time-consuming tasks such as data entry, email formatting, calendar management and more. Automation will be a definite trend to watch in the coming years as it offers the industry the opportunity to develop new, innovative ways to deliver professional services.

Customer relationship management

Customer relationship management refers to the art of managing good relationships with customers and prospects. It’s all about understanding who your customers and prospects are and nurturing the relationships you have with them. It’s about identifying the client’s expectations and how you meet or exceed them. The customer relationship model seeks to improve the relationship between the business and the customer.

• Awareness – It is the first point of contact where potential customers seek to learn more about your brand as a whole.
• Discovery – You then learn and identify the needs of potential customers and share information to meet their requirements.
• Ratings – Provide potential customers with comparisons and ratings of your products/services against competitors.
• Intent – ​​Your potential customer is ultimately convinced and has decided to buy from you.
• Purchase – Once payment is made, the deal is closed and the prospect becomes your customer.
• Loyalty – After the purchase, find out what success the customer has with your product and ask for a referral.

Business intelligence and analytics

Business intelligence and analytics are data management solutions implemented in companies and enterprises to collect historical and current data using statistics and software to analyze raw information and provide insights for better future decisions.

Migrating to the cloud

Cloud migration occurs when a company moves some or all of its data center functions to the cloud, typically to run on cloud infrastructure provided by a public cloud service. As more and more companies have already moved to the cloud, cloud migrations are becoming more common as companies migrate between different cloud providers.

Conclusion

These growing trends mentioned above have provided ample opportunity for professional services firms to reinvent their roles and redefine the industry. Professional services firms can now take advantage of new trends as they can offer services that provide more value than ever before, which translates into higher profitability for these companies while reducing costs for things like overhead or renting physical office space.