How To Improve Mobile App Performance?

Mobile app performance is the biggest factor in the success of a mobile app. Mobile app performance refers to how well the app runs on a mobile device under various loads and circumstances. A poorly performing application will not retain users and will fail quickly. This might require measuring how long an app takes to load, mitigating crashes during peaks in user activity, or monitoring battery usage.

Improve mobile app performance

General application KPIs

General application KPIs can usually be tracked by anyone as they do not require technical knowledge of mobile technology or development. The importance of certain KPIs will vary depending on the functionality and objective of the application. They would rather focus on user engagement.

Downloading

The success of a mobile app is often directly proportional to the number of downloads. That said, this metric can be quite subjective. Twenty million downloads of a social media app is not the same as, say, one million downloads of a paid subscription service.

User growth rate

To properly measure the performance of your app, you should not only track who becomes a user, but also the rate at which your user base grows. If there is a sudden influx of users to your app, you should be able to see where they came from. Knowing the source ensures that you can measure its impact and perhaps replicate the recipe in the future.

Organic conversion rate

Organic conversion rate is the rate at which you convert users through unpaid channels. This can mean word of mouth, social media mentions, PR, organic search and so on. By tracking this KPI, you will be able to track the results you get from your organic activities. When you understand the conversion rate of your organic channels, you will be able to determine your ROI.

Paid conversion rate

There are several ways you can pay to increase your conversion rate. From paid tweets to sponsored Instagram posts, you can use paid advertising to help you reach your goals faster. Finding conversion rates for paid traffic is just as important as finding organic conversion rates. You need to know what ROI you are getting when you spend money through different channels.

Conclusion

Optimizing mobile app performance is becoming a key strategy for increasing app revenue in today’s crowded app market. Try to build lighter and faster apps in the beginning and ask your mobile app development team to constantly optimize them for better performance.