How To Use Google Analytics Boost Your SEO?

All you need to succeed is to sell great products and provide excellent customer service. While word of mouth and positive reviews are great ways to get people to find your website, they are not enough to keep you in that coveted spot: the first page of search results. Good SEO practice is key to getting your business seen in the Google rankings.

Google analytics boost your SEO

Monitor visitor demographics and interests

It is important to know where your website visitors are coming from. This way, you can focus your ads in certain areas or tailor your content to suit your visitors. Tracking age, location, gender, interests and more allows you to create a detailed customer persona that you can market to. Google Analytics allows you to create interest reports and demographic reports. Go to the account and service where you want to generate reports, click property settings, and under Advertising features, set the Allow demographic and interest reports option to on.

Analyze landing page traffic

Analyzing your top performing pages will give you insight into what content is popular and interesting to your audience, as well as which parts of your content could be worth updating. You can sort landing page data by clicks, impressions, average position or even all three.

Google AMP tracking

Google AMP offers users who visit your site on mobile a powerful browsing experience. You can analyze user interactions on your AMP pages. You will need to add Google Analytics tracking to this. Once you have the code all set up, you can find the AMP data by going to behavior site content all pages.

Create an SEO dashboard

You can customize it to your business and what you want to see once you open the platform. Dashboards allow you to display your Google Analytics data in a dashboard format. For those who like to digest information visually, with graphics and images, an SEO dashboard may be the best choice.

Monitor the bounce rate of visitors

When a user clicks on your site and doesn’t immediately find what they’re looking for or isn’t interested in your site’s content, they may click away. All sites will have some returning visitors, but it is important to keep the number of visitors as low as possible. There are several reasons why your website may experience high bounce rates, such as slow loading times, poor landing page content, or frustrating UI and UX. If you notice that people are clicking but quickly leaving, it could be a lack of engaging content. We can help with content marketing, generating SEO focused content that targets the right audience at the right time.

Conclusion

Google Analytics is an essential tool for every SEO expert. Analytics is a free product and very easy to install on your website. After installation, wait a few days for some data to be collected, then start learning more about your site by experimenting with different reports.