App Review: Good For Enterprise, Bad for Everybody Else

In today’s app store jam-packed with apps, so every enterprise needs more positive reviews than their competitors. Nearly 90% of users check review/rating before downloading an app, that’s why app reviews are so important.

Let’s discuss how app review the benefits of enterprises, not everybody else.

Some apps in app stores have not just countless bugs and poorly thought-out UI design. For instance, audacity was initially marketed as “Good” when it’s only a few scratches above “terrible” that grinds user gears. Because this reason some fully-featured apps get affected, and they may not get good reviews.

For the corporate warriors out there, who have just been launched from the shackles of Blackberry. These days, corporate IT departments across the world are forcing the “Good” app upon legions of smartphone users to send and receive work emails. How well-reviewed apps so bad?  Well, one doesn’t wait for any sort of real-time delivery of your mails. The one best part of the delayed delivery is that people might finally find themselves unchained from their corporate inboxes! The number of new messages which is displayed on the app icon is continually stuck on a number that is anything but the real number of unread messages in your inbox. Got an iPhone 5? Have fun with the best app. It’s been almost 5 months since the release of the iPhone 5 and “Good” still hasn’t updated their app to use the new full-screen length! The worst part of the complete “Good” experience is how bad it looks next to the iPhone Mail app. Ask what you need in Apple Maps. However, the Mail client on the iPhone integrates seamlessly with Microsoft Exchange mail servers and gives you near real-time mail notifications and infrequently crashes or causes any hiccups. Next to the best app, the iPhone’s Mail app feels as capable as the software that landed Curiosity on Mars.

The fact the best app is not only still in business, but thriving in adoption is a testament to the void in mobile device management being felt in corporate IT with the demise of Blackberry.  Some companies force their employees to use best/good because unlike the native iPhone app, the best app encrypts all of its data and ensures that it can’t fall into the wrong hands if the phone is theft, jailbroken, or synchronized with other computers. In that point, “good for enterprise” is a great way to describe this app.

Best is almost bad enough to make you need your Blackberry back. But, it’s the price we users are going to pay until real MDM capabilities are built into the major smartphone platforms of today.