Our 5 Best Tips To Future Proof Your Website

New technology you may never have dreamt about two years ago will likely be the new iPhone in the coming years. To succeed in the online world, you need to be flexible and to be able to pivot as these new websites, tools and technologies enter the digital universe.

Future proof your website

Keep things simple

Keeping things simple is a good idea with any type of marketing, but it’s essential in digital marketing. You need your readers to be able to navigate your site and access the features they want easily or they will exit your site and find a competitor’s whose site is more intuitive. One additional bonus of a streamlined website, the simpler your design, the stronger your marketing message will be and less likely to get lost in all of the peripheral noise.

Create a thoughtful sitemap for easy navigation

Good, easy navigation is also necessary to allow those who love your pages and your products to find the way to make a purchase, download your ebook or request a quote for your services. You don’t want to work this hard only to have your customers get confused right when they are ready to take action.

Maintain cross-platform compatibility

Approximately half of all internet users view websites via their mobile devices, either cell phones or tablets, and that number is expected to grow in the coming years. If your website isn’t easily viewed via these types of devices, you’re likely losing business right now and certainly aren’t positioned for success in the future.

Implement clean code

It’s tempting to use personal shorthand and shortcuts when you are creating and coding your website. However, as your business grows, you may need to hire other designers and coders to work on your site. It’s a good idea to keep your coding clean, so that those who come after you will be able to interpret and add to what you’re already set up.

Never too early to think about security

You may just be launching your website, but it’s not too early to be concerned about security. Your readers and customers deserve this from you. It’s also a good idea to get at least a basic SSL certificate for your website. This shows customers that their purchasing information is encrypted and unlikely to be compromised by a third party. Many buyers won’t even consider purchasing something if the website doesn’t have that “https” prefix.

Conclusion

Change is inevitable in the technology arena. Since you cannot tell when you can expect new developments affecting online platforms, the solution is to ensure that you have a future-proof website by adopting the tips above.