Mandatory Elements of App Store Optimization
App Store Optimization is a method of marketing your app that meets app store rank standards and increases to the top of a search results page.
What is App Store Optimization?
App Store Optimization is the process of optimizing mobile apps to rank excessive in an app store’s search results. The excessive your app ranks in an app store’s search results, the more noticeable to prospective customers. That expands visibility tends to convert into more traffic to your app’s page in the app store.
Now over 2million apps on Google Play Store. There’s so much competition that it’s frequently difficult for app developers to make their apps stand out.
The app’s icon
The icon is the first ingredient that the user sees when browsing the store. It, therefore, generally, provides users with a first impression of the app, and so it must be excellently sketched. It’s very important. The user should very quickly be able to recognize what the app offers, the logo is very essential because it shows information without saying anything. The logo will be designed to attract the customer. And also, the logo will be express the app concept. So, the better practice is to focus on a simple design, of high quality.
Keyword research/market research
The keywords play such an important role in app store optimization. It’s strongly advised to use simple terms, separated by commas, with no spaces. Keywords that are admissible to the app, but also popular keywords while being a little competitive. To initiate, try, and come up with at least 50 app store keywords. Choose the best keywords for your app. Placing the right keywords is essential to the app store.
The app’s title
Once the icon has caught the eye, the title is immediately searched to provide the final information. The app’s title is an important feature for reference. Having your brand name short, clear, and easy to spell for your probable users, and try to add emoji to instantly capture to users’ attention when they are browsing on the Google Play Store. To assure that your app can be identified, having the actual name short and sweet. It’s also essential to use only URL-friendly characters in your title, particularly in the App Store.
The app description
The short description affects search and conversion rate. The description should be up to 80 characters in the short description field, and it is very important to keep harmonize and provide a clear description, including some of the main keywords that you want to rank for. The short description delivers a piece of clear information about the app. The description should be understandable and add something unique that attracts the users.
Convert visitors to users
Optimizing the app store page is the next core step of ASO. The first ambition of app store optimization is to develop app installs. To this end, the app detail page has to be definite enough to convert the app store page visitors to app users.