How To Improve User Experience On Website?

A website’s user experience refers to the set of behaviors customers exhibit when interacting with a website. User experience defines users’ impressions of your website or other applications by how easy and enjoyable to use.

User experience on website

Optimizing site speed

Optimizing website speed is at the core of the website’s user experience. With the flood of different mobile devices, users access the web on different machines from different parts of the world, and one of the most common user experience problems among them is a slow loading website.

Avoid page not found (404) errors

Every user is annoyed with 404 or page not found message. If a user receives a message, they might reconsider coming back to your website next time, which speaks volumes about the website user experience you provide. If you can’t redirect users to the desired page, then maintaining a website is just a waste. A slow loading page or website is also a reason for its own 404 errors and a sign of a poor user experience with the website.

Request minimum information for registration or surveys

Feedback is an important factor in any business. Even after launching your website or opening your store, get feedback from your website visitors and thoroughly test all components to make sure the UI and UX work. Create web-based feedback forms and surveys to survey and ask customers what they love and hate about your website or store, and make adjustments as needed.

Responsive and mobile websites

Advances in mobile technology have made it possible for people to browse the web on multiple devices. So your website must be compatible and easy to navigate on smartphones, tablets, desktops and other devices that your website visitors or customers use.

Keep your website consistent

For a good web experience, you should keep your website consistent, which is key to establishing your brand recognition in the online space. Create your website with the website builder and use its features to maintain the same font style, color and tone of writing on all websites. Headings, button styles, design elements, illustration style, images and everything should be consistent between pages.

Clear and concise navigation

Navigation elements on your site guide users to the most visited pages and products. Make sure you implement clear navigation with simple language for navigation headings so they are easy to understand and with fewer options to keep visitors to your new site in sight.

Strategic categorization of content

Most users are looking for a specific content or product on a website. If you help the user find the content they want by carefully categorizing the content, the user is less likely to bounce to another site for information.

White space

Reduce clutter by dividing the page into clearly defined sections, making it easier to scan and focus. You can also use different background colors, images, or other design elements to define different sections.

Distinguish between hyperlinks

Hyperlinks are mostly used to direct users to other pages or web pages that may have more information related to a particular word or topic. Make sure these links are clearly visible. Most websites use a default color to highlight hyperlinks. If you want to catch the attention of the reader or user, you can try a different color that is compatible with the colors of the website.

Attractive headlines

Including keywords in your content is very important when targeting potential customers. Attractive headlines can be included to create excitement in the minds of users. Search engines give titles more weight in the overall content, so choosing the right title and highlighting it can significantly improve your user experience, visibility, CTR and conversions.

Conclusion

Use the best website developers for effective UX design, a cohesive effort that simplifies the web experience and delivers value to your website visitors and potential customers.