How To Market An iPhone App?

Apple iPhone and iPad apps continue to drive in more developers for the platform due to the profitability of the iPhone/iPad app market. Currently, there are 4 times the number of iOS developers as there are Android developers. That is, the top Android apps earned a mere 12% of what the top iPhone apps made in the same year.

Market an iPhone app

Submit for reviews

Getting your app reviewed is a must for developers willing to promote their app. Submitting to review sites will provide your app with some initial publicity, and if your app is really good, these sites will also help you get noticed in the app industry. If you have developed a paid app, make sure you add a redemption code so that bloggers can download your paid app for free and write a review.

Social networking

Post about your app and announce it to your friends, family, and associates across some of your popular social network accounts like Facebook, Google Plus, Twitter, LinkedIn, etc. Submit your app to social media and bookmarking sites like Producthunt, Reddit, etc.

Create website/landing page

Create a new website with a relevant domain name and SEO optimized keywords. Include some video descriptions about the app and screenshots to make the consumer become aware of its features and usefulness. Collect relevant customer feedback and provide forums for user queries.

Promote through free content

Promote your app through blogs related to mobile apps or technology. You can even promote it through startup communities. One such free website is Producthunt where a startup community votes on and ranks apps submitted every month. Producthunt is a good option if you have multiple apps for different operating systems. They also accept Android, Windows Phone, and Blackberry apps.

Advertise your app

Advertising is a great idea for any kind of app/game. You can even contact a few bloggers who are willing to promote your iOS app in exchange for some kind of compensation, monetary or otherwise. Promoting an iPhone/iPad app through advertising is a great way to reach a large number of people and acquire a good user base.

Giveaways and coupons

Promoting an iPhone app through a free giveaway contest or a discounted coupon code will land you a good number of interested customers. The giveaway idea is especially useful for apps that are new and have been recently launched.

Search marketing

There are many search marketing engines. Some of them are: Google AdWords, Yahoo, Bing, Yandex Search Advertising. They all offer keyword related advertising which you can use to promote your app. Select the appropriate keywords/budget and direct the ad to your App Store link.

Forums

Creating a forum for your app’s users helps you to retain your customer base. It also lends credibility to the app’s stability, development, and customer support. Create an active forum for your app in your app’s website. Also, it’s a good idea to make a Facebook page for your app to get additional feedback and further connect with users.

Collaborate

Collaborate with the influencers and well-known business people in your industry. This will help you get recognition in your field and build up your app’s identity. Find local, like-minded people who are willing to collaborate with your iOS app promotion.

Conclusion

Well you have designed and developed an app, without proper promotion, you will miss out on finding your audience and all money-making opportunities with your developed iOS app will be few and far between.