How To Use LinkedIn Market Your Business?

When you want to do LinkedIn marketing, you need to think more along the lines of connecting with clients, generating leads, improving your brand awareness, fostering business relationships and partnerships, sharing content to gain thought leadership and ultimately drive traffic to your website.

LinkedIn market your business

Optimize your profile

  • This may seem like the most basic step, but it’s easy to overlook when you’re focusing your efforts on more advanced LinkedIn marketing tactics. Whether you’re marketing through a business page or your personal account.
  • Start with a high-quality profile picture that’s relevant to your brand. Your profile photo will get you 21 times more profile views. While business sites may use a brand logo as a profile picture, high resolution professional headshots are ideal for personal profiles.

Publish content that adds value

  • Marketing on LinkedIn isn’t so much about creating sales pitches as it is about adding value to your audience’s lives So you should use LinkedIn to create, share, and publish content that serves a purpose whether it’s to educate, inform, guide, inspire, or entertain your audience.
  • This increases the chances that your audience will engage with your content and make a connection with you or your company.

Engage your employees

  • LinkedIn is all about the connections you make. And as your brand’s most trusted advocates, your employees can play a key role in expanding your reach and strengthening your network on the platform.
  • The LinkedIn marketing strategy requires a lot of involvement from your employees.

Send a personalized InMail

  • In the same spirit of employee engagement in your LinkedIn marketing, consider taking the mission a step further by sending a personalized InMail.
  • Although this feature is only available for individual Premium accounts and not through the LinkedIn Company Page, it would be an opportunity to tap into the expertise of other individuals in your organization.

Conclusion

As a social business network, LinkedIn has a lot to offer SMEs. Some are better suited for businesses with a marketing budget, while others are better for branding, but all are here to help you on your LinkedIn journey.