How To Perform Competitive Analysis For Mobile App Idea?

Competitive analysis refers to the process of identifying your nearest and most direct competitors, then analyzing how they perform so you can see what their app’s strengths and weaknesses are. The process is usually carried out using special analysis tools designed for such work.

Competitive analysis for mobile app

Competitive analysis as a form of market research

The first time you carry out competitive analysis is when your app is still at concept stage. By carrying out analysis at the idea stage, you can get a clear picture of what you need to do in development to match, or ideally surpass, what other apps are already doing. You should revisit the process at various points during development to ensure you are on the right path, and also when you plan any major updates or changes to a finished app.

Carry out competitive analysis for your mobile app

Developers and business owners likely have several app ideas every month. Competitive analysis helps sort the wheat from the chaff and identify the apps that are worth developing and taking to market. Good analysis lets you make good decisions that are based on accurate and up-to-date information.

Approach competitive analysis

Even if there are similar apps on the market, you should have a unique value proposition of something that will make your app stand out from the others. It could highlight how your app will solve problems or offer new or better benefits. It must be a strong enough proposition that customers will opt for your app over your competitors.

Product development decisions

These insights are essential for making the right product development decisions. Do you need to stay on top of app updates and discover what your competitors are up to in an instant? This tool will be the best fit for your needs.

Product insights

Get a quick understanding of shortcomings and issues that check the growth of your app or game. Easily compare your app’s activities in 5 major stores: App Store, Google Play, Microsoft Store, Mac App Store, and Amazon Appstore, to come up with better solutions. The tool will help you grasp the basic metrics worldwide and in particular countries that will move your product forward.

Conclusion

The tool helps you match your app performance with a competitor to detect emerging competitive threats. You will spot your competitors weaknesses promptly, together with shortcomings in pricing or localization.