Key Performance Indicators For Mobile App Success

Mobile app performance can be measured by tracking several KPIs, also known as key performance indicators. Businesses need to measure several metrics. After all, every business has its own goals and KPIs. It is not easy to get information and then interpret the details. As we get more data, the details become more difficult to interpret.

Mobile app success

Number of downloads

An easy way to measure the progress of your mobile app is to see how many downloads it has received. Moreover, apps with pop-up ads usually annoy people. You’ve probably used similar apps before where an ad pops up on your screen and you accidentally place your finger on it. Most people uninstall the app from their mobile device immediately after this experience.

User retention

One of the key performance indicators of an app that is very important in determining the success of an app is the user retention rate. This rate basically reflects the percentage of people who use the app once and then use it again. You may have a lot of apps downloaded, but it doesn’t matter if most users uninstall the app shortly after downloading it. Success depends on how many users actually keep the app on their mobile device and use it consistently.

Loading time

If there are app features that slow down load times, people will probably want to uninstall it. Worse, they’ll likely download one of your competitor’s apps as a replacement for yours. For this reason, you must not annoy your users when it comes to load times.

Number and length of sessions

Two key app performance indicators for app developers are the number of sessions and the length of one session users spend on your app. More importantly, you will understand the expectations and requirements of your users.

Duration of screens

When you study this KPI, you will know which features of your app are great and which ones need to be replaced. If there are any errors, problems or bugs in the application, this metric will help you find out. While monitoring this, you should record these sessions using a tool like UXcam, Smartlook or Inspectlet.

LTV

The LTV Lifetime Value of your users is an important KPI because it keeps track of all the revenue generated per user. Not only that, it tracks the estimated revenue per user in the future. Because of this, the LTV metric could predict the success of your app.

Conclusion

You should now have a clear understanding of the importance of application KPIs. They are key to tracking users and developing your mobile app marketing strategy. Based on what you find out, you can organize campaigns that target users to reengage your app.