5 Benefits To Hiring A Social Media Agency
A digital marketing agency brings an experienced team to manage all your online marketing needs from one place, meaning you can focus all your efforts on running and growing your business. And that’s just one reason to hire a digital marketing agency.
Access to specialists
When you work with an agency, you get access to a group of people who work in their specialties. You are setting yourself up for potential failure if you expect one internal employee to manage it all. It’s better to be great at a few things than mediocre at everything. With an agency, it’s the best of both worlds.
KPIs are set based on internal data and the ability to outperform the competition is strained. Conversely, an agency not only has access to elite tools and platforms to help set industry informed KPIs, but more than likely has its own data across multiple verticals to ensure your benchmarks are set correctly. This ensures that your business is always on top of the latest social media platform trends and updates. With 10, 20, 50 or even 100 clients in one agency, there is no shortage of data to compare against. This ensures that your dedicated account manager or team will be on their toes and ensure your results are up to par.
Saving time and money
Getting them up to speed requires an inordinate amount of time and money. With an agency, you can be sure that your team can hit the ground running from day one. In fact, you’ll probably be the one doing the training while they get you up to speed on social media. Your agency team will already have social media or advertising platform certifications, dozens if not hundreds of social media strategies, and cutting edge platforms and tools at their fingertips.
Facebook has a new iOS update. Instagram is changing its feed to chronological. Google has a new Performance Max campaign. LinkedIn now prioritizes video in its channel. When it comes to social media, change is guaranteed. And a lot happens. With an in-house employee or team, the task of not only staying aware of these changes, but also knowing how to change strategy appropriately, is nearly impossible. Agencies have their finger on the pulse when it comes to social media platform updates. It is a full-time job and they are well equipped for it. Any major updates are instantly shared across the agency, and you can rest easy knowing your team will have all the iOS 14 panic at the disco updates.
Access to resources
This is often unavoidable it causes stress for you and your internal team. Your ad account may have been disabled. Or your payment won’t go through. Meta, along with other social media platforms, provides the most customer support to those who spend the most on advertising. As unfortunate as this is for small businesses, it provides agencies with a unique opportunity to help these small businesses by acting as an intermediary between the client and the platform. If an agency has 15 clients who each spend $5,000 a month on ads, the agency is a big spender in the eyes of social media platforms. This allows unlimited access to support when needed.
When you take a step back and examine your options whether it’s broadcasting yourself or hiring a company, you can see that the value far outweighs the cost. Our first step to running a successful social media account is to understand your business, your brand and your vision to help your company succeed.