Top Mobile Gaming Industry Trends For 2023

Mobile gaming has been growing astronomically over the past few years. The latest statistics show that mobile games account for 66 percent of App Store revenue. In recognition of this amazing feat and in anticipation of even more growth, let’s take a look at the top mobile gaming industry trends of 2023. This resource will help you improve your strategy and find safe and reputable gaming sites.

Mobile gaming industry trends

Mergers and acquisitions

Mergers and acquisitions have become commonplace in the mobile gaming sector in recent years. There has been a trend of mobile gaming giants gobbling up small and mid-sized developers, and experts expect this trend to continue this year. When the IDFA devaluation made it difficult for game publishers to acquire users through ad networks, they began to look for different ways to acquire users. Mergers and acquisitions allow publishers to build a large user base and find more users through cross-promotion.

IDFA regulations

IDFA regulations, the privacy changes that came with it have had a significant and lasting impact on the gaming market. Updates were activated more than a year ago, but most game publishers are still struggling to find users amid the challenges. Previously, publishers outsourced user acquisition to Facebook’s ad and data factory. A rejected challenge means that the publisher can no longer track the user’s data. This made targeted marketing very difficult. With regulations unlikely to be overturned, a new trend has emerged of publishers coming up with innovative out-of-the-box advertising ideas.

Mobile game subscriptions

Many non-game apps use subscriptions as a method of monetization. Publishers and gaming experts predicted that the gaming industry would embrace this system, and they have since. Today, Microsoft and Apple Arcade are giants in the subscription gaming sector. Players pay a monthly subscription to access Microsoft-owned games and titles from other participating third-party developers. This landscape has proven popular with many players due to the value and convenience it offers compared to one-time game purchases.

Mobile esports viewing

Mobile esports is one of the most monumental market trends in the gaming industry this year Experts believe that this number will increase in 2023 as esports seems to be getting more popular by the day. Nielsen reports that 71 percent of millennial gamers watch online video or game-related content on platforms like Twitch and YouTube.

Changing gaming demographics

Video games are becoming a regular part of everyday life. As a result, games are no longer aimed at children or teenagers or marketed as a hobby, and the gaming demographic is changing rapidly. With increased accessibility, the advent of mobile gaming, and the improvement of content over the past decade, older gamers have arrived.


Based on these numbers alone, it’s safe to say that the growth we’ve seen in the gaming industry isn’t slowing down anytime soon. Every year is likely to be different, but it looks like 2023 will be shaped by trends like hyper-casual gaming and mergers and acquisitions, among others.