Top Trends In Web Design For 2023
Designers began creating sites as art, sites as interactive projects, and sites that simply exist for play and enjoyment. This is reminiscent of the beginning of the web, when designers found ways to showcase new techniques or create websites for their own sake. We seem to be in a bit of an early web renaissance. Many of us spend our time at home idly surfing the internet looking for something to distract or excite us, just like we did when the web first appeared.
Trends in web design
In today’s personalized global market, it’s an idea that isn’t really foreign. Inclusive design affects every step of the web design process, from strategic decisions about the website’s target audience, to tone of voice and personalization, as well as defining your brand’s visual language to suit all genders, perspectives, experiences and situations.
Scrollytelling is an increasingly popular way to use digital interfaces to convey a complex story. These visual effects try to engage the audience and serve them engaging content on a silver platter. Scrollytelling is also called narrative visualization a series of visual elements sequenced together, organized chronologically to convey a specific message to visitors.
Unlike the familiar and intuitive vertical navigation, side scrolling can lead to surprising interactions between texts and images. This is especially true for portfolio sites, catalogs, maps, and the like. Discovering projects, exploring cities and visiting online galleries is much more engaging with side navigation. Scrolling properly can make a website more attractive, fun, and memorable, as the websites on our list beautifully illustrate.
If you’re the type to go head-to-head with something bolder, you should consider this trend for its robustness and dominance that makes a website stand out even when using a limited assortment of elements. Brutalist typography can be seen as a reaction to the lightness, optimism and minimalism of today’s web design. Using typography to create a dynamic grid, letters as building blocks for segments, sections, headers and paragraphs, or just a way to go crazy all over your site Brutalist typography gives your website a great feel.
Emotive typography refers to typographic designs that connect words and emotional responses. Use a simple background to make the typography stand out. Try to keep the number of letters and words to a minimum so as not to overwhelm the reader.
These 2023 website design trends won’t work if you don’t develop them with a thoughtful design plan. We recommend using these trends for inspiration and turning them into your own design tools that match your brand’s personality.