Top 7 App Marketing Tools For Mobile Success

An advertising trade publication, reports that consumers spend 25 percent of their time on handheld devices or mobile phones, while businesses allocate only 12 percent of their advertising budgets to mobile advertising. This means that there is a huge disconnect when it comes to customer behavior and how companies sell to customers. Businesses that adapt to these changes will see more cash flowing in. Businesses need to discover ways they can improve the mobile experience of users.

App marketing tools

Attentive

We was created to make it easier for companies to develop stronger relationships with their customers. They found that most tools were either reactive or overly pushy. They wanted to use the software to create an enjoyable experience for businesses to not only start conversations with their clients, but also listen to them, respond accordingly, and use the learnings to develop more customer centric skills.

Locations

The purpose of Localytics is to put people at the center of digital engagement for brands providing personalization and meaning to all activities. They strive to be the secret to digital business that brands have with their clients, helping them create stronger and more successful associations. Some of the world’s biggest names, including Bose, HSN, The Weather Channel, Comcast and Fidelity, use Localytics to make what everyone understands is possible.

Tapstream

The world’s largest apps depend on Tapstream to scale and optimize their app marketing. It helps app developers in all industries understand who their most loyal users are, where they’re from, and how to get more users like them. Tapstream limits all metrics per campaign. See business engagement, conversion rate and LTV for each channel.

Google AdMob

AdMob makes monetization easy with in app install ads, useful insights, and reliable, easy to use tools to improve your app business. As one of the largest global advertising networks, it can fulfill your advertising requirements from anywhere in the world. Maximize the value of every pattern across all systems with the latest monetization technology. It will also help you connect your app to Firebase and open up new insights to help you get more and create more useful apps. Businesses can even build customers in Firebase to segment their users and then view the results to understand which ones bring them the most profit.

Top 7 App Marketing Tools For Mobile Success

AppsFlyer

AppsFlyer gives you the tools you need to manage your marketing success. Because a business can only trust its marketing output if it is confident in the input data, AppsFlyer works hard to bring the most accurate attribution data in the industry. It also allows you as a marketer or business owner to assign each touchpoint within the user journey.

AppFigures

Appfigures contains all the data related to your apps in one convenient place. It automatically sends your messages and processes them into comprehensive graphs and statistics that quickly make sense. Appfigures even emails you your stats and delivers the app store to your inbox. Appfigures also crawls all App Stores around the world, tracks reviews and ratings for your apps, and connects all your data for a clear view.

Top 7 App Marketing Tools For Mobile Success

Firebase

This tool gives a business owner the ability to test changes to the user interface , engagement campaigns, and app features to see if they deliver results such as increased sales and customer retention before the app or website goes live product. A/B testing works with Firebase Cloud Messaging to help test different marketing messages. It also works with remote configuration and helps test changes that happen to the application.

Firebase

Conclusion

Developing an exceptional mobile app does not guarantee success you still need to invest time and energy in promoting it. Fortunately, you don’t have to strain your marketing budget to do this. Get your mobile app optimized for app stores and showcase your expertise in dedicated forums to get positive reviews.