Tips For Designing An Effective Landing Page

Landing pages are usually designed for marketing campaigns when you check out your modern or current version of your product to visitors with evergreen content that they can download in exchange for their contact information. Converting visitors into leads is step one in developing a relationship between your organization and a potential customer.


A lead refers to contact with a prospect, also known as a lead.

Landing page

A landing page on your website designed to convert your visitors into leads. It is different from other pages on your website and follows both these criteria,

  1. It has a module that captures a visitor’s information in exchange for a preferred offer.
  2. The importance of landing page is to convert visitors into leads.

Landing page tools

  • Carrd is a great tool used to create free landing pages.
  • ConvertKit tool is for using emails, newsletter subscriptions.
  • KickoffLabs tool is for contests and giveaways.
  • Unbounce is a tool for small organizations with a limited budget.
  • Leadpage is a tool for promoting products on a landing pages.

Best practices for landing pages

  • Create a title

You want to develop a great title to capture the interest of visitors. This is the main data that everyone will see on your landing pages.

  • Convey the value of your offer

Conveying the value of an offer concisely and efficiently is essential to the development of your landing pages.

  • Include Bullet Points

To keep your reader engaged, keep away from writing prolonged paragraphs to your landing page. Instead, write a quick summary of the offer, and underneath the summary, list out bullet factors of what the visitor can anticipate to read by downloading the material.

  • Create the form

When creating the form for your landing page, keep in mind the variety of form fields you have to include. Typically, for a centerpiece, you need to deal with the paperwork quickly and get some simple information along with their name and email address. Once they are in the selection phase, you will need to get more information from them to assist the salesperson recognize the contact higher so they’re better able to close the sale.

  • Remove site navigation

When developing your landing page, you should remove any possibility of the visitor leaving the page. By getting rid of site navigation from your landing page, you permit your visitor to completely focus at the content instead of being distracted by using various hyperlinks to your site.

  • Post photos

 Make sure to include a relevant photo on your landing page to attract the visitor.

  • Add social sharing icons

It is vital to encompass social sharing icons in order that humans can share the landing page with others throughout their social platforms. When you add social icons, make sure that when you click the icon, it opens in a new tab or window.

  • Provide testimonials

These days, humans are usually looking at evaluations of products and services before making a purchase, and this will follow to landing pages as well.

  • Landing page builder

There are tons of landing page tools out there, each with their own bells and whistles. We need to select the best landing page from the landing page tools.

  • Video

YouTube a free video sharing website is the second most popular search engine after Google. So in case you need to get people down the sales funnel and in case you need to figure out your landing page on YouTube, it’s best to include a sales video.

  • Documents with UX

Create documents organized by user experience that cover all information about a user’s interaction with a website. Keep your form simple and request for data you want.

  • Visibility

A good landing pages display content optimized for better results via search engines like Google. Content on landing pages should be crisp and to the point, making it smooth for engines like google to show them amongst relevant results.

  • Integration of the right colors

The color has an effective position to entice potential customers to act or experience the way they prefer. Therefore, website designers grasp the artwork of the usage of the proper color palettes.

  • Call to action

A call to action is a prompt on a website that tells the user to take some particular action. A call to action is generally written as a command or action phrase, such as ‘Sign Up’ or ‘Buy Now’ and commonly takes the shape of a button or hyperlink.

  • Email

Email is an awesome manner to sell your landing page. Send a promotional email to a targeted list of leads in your database.


We can develop landing pages fantastically with landing pages tool. We can choose a template from the tools that publish a web page where humans can study and buy your product in one place.