In today’s market, a competent blogger is the building block to becoming a great agent. Blogging is quickly changing from a competitive advantage to an absolute necessity in the world of real estate, and the sooner you embrace this new business model, the better it will serve you. Once you understand why a blog is such a great way to promote your business, you’ll want to know how to write a effective blog post that will resonate with your audience.
Effective blog post
Generate smart topic ideas
Anytime you sit down to write without a clear idea of what you’re going to write about, you’re setting yourself up for frustration and wasted time. It will be better if you go for a short walk and take a pencil and file. Jot down article ideas that come to mind as you walk.
Start your blog
Hosting is your first big decision once you land on a domain name.
Although there are hundreds of options to choose from, I personally recommend Hostgator.
They are easy to set up and integrate with top platforms like WordPress. Plus, you don’t have to be a techie or developer to get started.
Your content management system is just as important. For that reason, I only recommend WordPress.
Create a content strategy
Regardless of what your focus is, you will need to focus on providing educational and informative content.
Instead, elevate the conversation about your business.
That’s a lot of reading if I’m looking for the right answer.
Your job is to understand what appeals to your audience and then deliver consistent information.
Sure, this may sound like an incredible amount of work to you.
Creating quality content is a commitment.
And the benefits far outweigh the amount of time you spend on it.
Design a good blog post to start
When you’re ready to get a proposal, do it quickly.
At this point, it’s not uncommon for an ADD-kitten’s ideas to veer off in all kinds of crazy directions.
Get your thoughts on the topic out of your head into a few words and we’ll figure out what to do with them.
If you end up with some tangents that definitely don’t fit into this story, they become new ideas. Move them into the idea generation system whenever it doesn’t interrupt your writing flow.
Create visually aesthetic content
If you think your audience is going to read every word you write, you’re wrong. Instead, most readers skim over the information. The longer your post, the more likely it will be scanned. Therefore, it must have visual appeal. One of the biggest mistakes you can make is making your blog post look like a page from a textbook.
Choose your keywords and think about SEO
I recommend choosing your SEO keywords before you even start writing so that you have them in the back of your mind. If they are in the back of your mind, you will subconsciously look for ways to fit them in naturally.
Set yourself up for future success
Through editing is important to producing quality work, but there comes a point when you’re good enough, hit Publish, and move on to the next idea. That’s why you need to pair your creative processes with your content calendar. Submit it, learn from it, start the next piece. Writing and gardening happen in cycles. If you’re stressed about writing that didn’t turn out the way you wanted, it’s a sure sign that you need to write more to figure out how to write a good blog post.
This is your last chance to pull together what you have said and make your opinion and understanding of the topic clear to your examiner.
Authored everything from research reports to tweets
Specialized in making complex information accessible to B2C & B2B audience. More than 6 years of experience in writing blogs, articles, case studies, and scripts.