4 Qualities Of A Truly Custom Website Design

Whether your goal is to increase brand awareness or to sell a product or service. Effective website design can be the difference between a new conversion and a lost prospect. Your website is how users learn what your brand is all about. The last thing you want is for a poorly designed website to dissuade site visitors from becoming customers. Below we discuss some qualities of custom website design.

Custom website design

  1. Simple is best

The principle of simplicity is an integral part of any good website design. It is key to both the readability and usability of your website. The latest trends in website design aren’t always the best ones. If you’re trying to stand out from the crowd, see people using many complicated elements and templates that are difficult to navigate. You need to keep your designs simple so they’re clear and easy to use. Don’t use unnecessary details or elements and keep your website clean and clutter-free. You don’t have to go with a minimalist design. But, when you add details, they need to be relevant and add value to the website. You can let your content shine when your site is simple and easy to navigate.

  1. Consistency

Good design is consistent in every way. Ensuring your designs are consistent across channels will help to build trust and credibility with your target audience. If you have a website, should ensure the same visual style is used in your print and digital marketing materials. Seeing the same message and the same colors and identity across multiple channels helps reinforce the brand and convey professionalism. This will build familiarity and trust with your readers and show that you’re a brand that’s consistent in everything you do.

  1. Typography and readability

Expect people to read your content if it doesn’t look appealing. That’s why you need to choose fonts that work well with the content of your website. A great tip is avoiding overly fancy fonts that look out of place on a website. Instead, stick to standard, easy-to-read fonts that are legible and professional. It’s also useful to highlight the essential words and phrases in bold and capital letters. You can also use different font sizes to make your content more exciting and readable. instead of having all your content in one large font, use several smaller fonts with varying sizes to break up your page and help your readers see each section more clearly.

  1. Responsive and mobile friendly

With the growth of mobile, creating a user-friendly, responsive website is crucial for your success. Users want to be able to navigate around your site quickly, so you need to make sure that the website is designed with mobile users in mind. You can do this by using a responsive design that adjusts the layout according to the viewing device, such as a computer, tablet, or mobile phone.

  1. Color palette and imagery

There are millions of color combinations that you can use in your website design. However, you don’t want to make it too broad or use too many colors. You should keep the palette simple and use only three to five colors in your design. You don’t want to use too many images in your design either. Use images that represent your brand, service, and products by all means. But you don’t want to include irrelevant images or any that don’t tell the story or add value. When designing a website, it’s essential to consider the visual style and tone of the design. At the same time, you also need to keep the design simple and clean so it’s easy to navigate. You don’t have to use a complex design with many details, images, and elements on your website. A simple, clean, and modern design that’s easy to navigate is all you need.


The most important thing to remember when designing your website is that you have to design for your visitors. They are the ones who will be using your website and reading your content, so make it as easy to navigate as possible for them so they will be more inclined to use it. Good design isn’t about showing off with flashy elements and templates. It’s about creating a site that’s easy to use and navigate, looks good, and is simple enough for anyone to use.