7 Tips On How To Create Business Websites That Convert
There are plenty of good-looking websites out there. There are also many not so good-looking websites. But while good design is an important factor when it comes to website conversions. Without applying key conversion principles, it doesn’t matter how good your website looks, you could be missing out on a lot of business.
Create business websites
It seems so obvious that we almost didn’t put it here, but since you’re reading this, we’re going to assume that you want to convert more on your site, so it’s pretty important that we first define what a conversion is. Conversions vary from site to site, but basically, a conversion is what you want the person visiting your site to do.
- Book a call with you.
- Subscribe to the newsletter.
- Make a purchase.
- Request a demo.
- Start a free trial.
Design plays an important and fundamental role in encouraging users to convert. Breaking up your content with visuals can help make your content more digestible and help keep your audience engaged, and ultimately retaining your audience could make all the difference in generating a new conversion.
- Use layouts and images to direct the user’s eye to your key text and CTAs.
- Use images that your target audience can relate to or even better aspire to.
- Don’t be afraid to use white space.
Content that converts
Your value proposition should hit your audience through your headlines, images, copy and quickly let the user know how you intend to solve their problem and how you are different from your competitors.
- Write with clarity and conversation.
- Write with a sense of urgency.
- For more information on writing website copy, check out our latest article on how to create content that converts.
The first part of your home page is the best place to grab the user’s attention. This top section that sits above the fold is often referred to as the hero section, but whether or not you’re saving it depends a lot on your CTA. The best tip for CTAs is to make sure your designer knows which CTAs are most important so they can create a hierarchy in their appearance and placement. A good designer will also design the content, images and layout to draw the user directly to the main CTA.
Less is more
The concept of less is more is not just a minimalist art vibe, the concept actually plays on our natural instincts. Did you know that people instinctively prefer simpler things because there is less chance of unexpected surprises Once you’ve created your first draft of your website design, take a close look at what you can remove.
Nobody likes change
There’s a fine line between standing out from the crowd and confusing users with an overabundance of gifs and unusual animations. Of course, you can express your brand in a unique way, but stick to some of the more standard rules of website design for optimal conversions.
Have you created an amazing website for desktop and then thought, ‘I think we should make sure it looks good on mobile too’ Join a great club. Unfortunately, Google does not apply the same order of priority when ranking your site. Making sure your site is as good on mobile as it is on desktop will not only help you convert more of those mobile users, but also help you rank better on Google.
Creating a great small business website might not be as easy as you first thought. However, if you follow the steps in this article, your small business will have an excellent chance of succeeding in the online market.