5 Simple Ways To Refresh Your Website

It’s only been a few days since you launched your new website. The team spent hours dissecting designs, customizing fonts, colors and calls to action. The content has been redesigned to be more engaging, searchable and readable for viewers, and the forms and integrations work perfectly. As digital innovation moves faster than ever and the demands of online users grow, website redesigns no longer have the same impact they once did. Every quarter, trends change and technology sets a whole new standard with every OS update and device reveal.

Refresh your website

Minimal web design

Users browse your website in every imaginable environment and on every imaginable device. As a result, web design began to shift towards a focus on content rather than fixed design parameters. It is now the designer’s responsibility to present content in an intuitive and effective way. Within a minimalist design, cards are used to present content in a straightforward and flexible way that plays well in a responsive environment. Many sites, such as Netflix, have improved tab layouts to present a large library of content in a way that the user can easily browse and customize.

Bold typography

The type can often be as impressive as the command itself. We’re seeing a growing number of websites pushing the boundaries of what designers can do with type. Clear, concise statements in large, bold fonts replace cluttered header areas. More real estate and effective use of colors and backgrounds are used to make these statements stand out. In a world as busy and overloaded with information as ours, users will appreciate these short but impactful statements.

Less photos

Your website is a reflection of your brand. It should be authentic, relevant and transparent. This applies to all content on the site, including photos. Even though it’s easy to find photos, users are numb. Users demand original, authentic images that provide a window into a brand – and characters that write that brand’s story.

Gifs and soft animations

Today, we see GIFs being used to create movement in key areas of a page, explain a step-by-step process, and elegantly tell a story.

Partner with PYXL

At Pyxl, we specialize in designing and developing websites that engage and delight your audience while growing your business.

1. Take over the homepage

Your home page is the most important page of your website – at least according to your users. But more often than not, a website’s home page is designed to last. So how do you revive it without starting from scratch? Thinking about repackaging one of your best performing articles as a homepage takeover For some reason, this works well and gives your visitors a new set of calls to action.

  1. Narrow the navigation

Redesigning your site’s navigation probably seems like a daunting task; but if there’s room to improve the way visitors navigate your site, that’s all the more reason to try something new. Think about what actions you want each user to take on your site.

  1. Revisit your content

We’re a little biased when it comes to advocating for quality content—but for good reason. Similar to a home page refresh, publishing content that matches the website of your dreams can be a shortcut on your way to achieving your marketing goals.

  1. Commission illustration

If you’re facing photo overload, hire an illustrator. Do you have a strategy for a special campaign or special event Putting illustrations to work will keep your website unique and upgrade your brand in a very personal and personal way.

  1. Focus on data visualization

This is true whether you are a non-profit giving to donors or a CVB highlighting all the reasons people should visit your city. Instead of burying your fundraising efforts in your annual report, consider incorporating this impressive dollar amount into a fun hero image on your home page.


Refresh your website is an effective way to improve the user experience as well as the technical aspects of your current website without having to pay for a complete rebuild and restructuring.