The Google Page Experience Update

Google has begun rolling out an update to the Page Experience for desktop websites and desktop search, a Google spokesperson confirmed to Search Engine Land. This update will be rolled out slowly over the next few weeks and will be completed. Google told us that the desktop version of the Pages experience update would begin this month, and now the company has confirmed that it has begun. This update will include all the current signals of the mobile version of the page experience update, except for the page that must be optimized for mobile.

Google page experience update

Optimizing the impression of the page

• Learn about different tools that can help you measure and report Core Web Vitals.
• Use the Mobile Usability Test to check if your site is mobile friendly.
• If the page doesn’t appear over HTTPS, read how to secure your site with HTTPS.
• Make sure you don’t use interstitials in a way that reduces the accessibility of your content.

Page experience signals

Core web vitals

The site provides a good user experience focusing on aspects of loading, interactivity and visual stability.

Largest content color: Measures loading performance. To provide a good user experience, try to have the LCP appear within the first two seconds of the page loading.

First input delay: Measures interactivity. To provide a good user experience.

Mobile friendly

• The site is mobile friendly. Use the Mobile Usability Test to check if your site is mobile friendly.
• A website has separate desktop and mobile URLs with the appropriate configuration, the desktop signal is based on the URLs seen by desktop users.

HTTPS

• The site is served over HTTPS. Check that your website connection is secure.
• If the page doesn’t appear over HTTPS, read how to secure your site with HTTPS.

Understand how site experience affects rankings

The page feel is important, Google still tries to rank pages with the best overall information, even if the page feel is below average. A great site experience does not outweigh great site content. In cases where there are many pages that may be of similar relevance, page impression may be more important to Search visibility.

Desktop page experience update criteria

The update to Google’s desktop search pages includes many of the same ranking factors as the algorithm launched last year for mobile search. If your website doesn’t meet any of the above criteria, you won’t benefit from a better desktop experience ranking. Take your business forward with content marketing. Improve your online visibility, reach new customers and drive sales with this comprehensive content marketing toolkit.

Conclusion

This update will include all the current signals of the mobile version of the page experience update, except for the page that must be optimized for mobile. Therefore, improving your page impression score can help you regain those ranking positions and stay competitive.